The problems with the "More Info" pages are mostly due to layout. I have incorporated the suggestions listed below in the eShop "More Info" page mockup.

Analyst Photo:

The analyst's name should not be a bitmap image - it should be text. This can be accomplished using plain HTML which will also download more quickly.

"Downloadable PDF" graphic:

Description: A bitmap graphic stating that a document is a PDF.

This would load more quickly if it was plain HTML and not a graphic. See an example in the mockup.

"Windows" graphic:

Description: A bitmap image stating that a PDF document is Windows-compatible.

Remove all instances of this image. All of the downloadable items are PDFs which are inherently cross-platform compatible.

Content Designation Icons:

Description: Bitmap image icons that specify what type of content a document is (IdeaByte, IdeaBundle, Planning Assumption, etc.).

The placement of the icons is odd. They should be incorporated into the area of general information about the document. See the mockup for an example.

Text Layout:

The detail paragraphs about the document should be in a narrow column. Narrow columns of text are easier to quickly scan. Many sites use narrow text columns for this reason (MSNBC, Washington Post, Dow Jones.com, are examples).

Continue to "Shopping Cart" page information